The word “gajiroc” in Korean translates to “as time goes by” in English, conveying the belief that certain things acquire an even greater value as time passes. We firmly believe that personal possessions can become more exquisite as they undergo the transformative journey of aging, surpassing their original allure. The process of aging and the remnants it leaves behind are regarded as possessing distinct and captivating worth.
gajiroc is a brand that originates from this conviction, adhering to the principles of slow fashion. Our mission is to disseminate the message of unparalleled beauty that unfolds through the metamorphosis and maturation that accompany extended usage, unrestricted by fleeting trends. We maintain the belief that quality products retain their value over time, and the changes and imprints they accumulate throughout their lifespan give rise to novel forms of beauty.
The offerings by gajiroc transcend mere fashion, seamlessly blending into the tapestry of your personal narrative across countless years. By embracing gajiroc, you have the opportunity to give life to your own extraordinary and distinctive items. These cherished possessions will safeguard your stories and cherished principles, eternally preserving their significance.